Specialists in CRM consultancy, training and emarketing

Welcome to CRM Essentials ...

CRM Essentials has a wealth of practical experience in providing business solutions to help the Sales and Marketing functions within small and medium sized businesses across all sectors of industry and commerce.

With over 12 years experience in CRM customisation and training, CRM Essentials are able to provide the right level of help so that your business gets the most from your investment in ACT! and GoldMine CRM solutions.

In order to do this, we start by finding out what areas you want to improve, and what you want out of your Customer Relationship Management system.

SHOULD WE TAKE A LESSON FROM THE BANKS? Posted: 15/05/2012 How CRM Improves Customer Relationships ... Views: 415 Typically many businesses see CRM solutions as a way of tracking and managing leads and prospects. People talk about managing your ''sales pipeline'', making sure you don't miss follow up calls ... HINTS AND TIPS FOR CRM ... Posted: 08/05/2012 Data Quality Rules OK! Views: 889 The quality of the data which you input into your CRM is something I touched on in an earlier blog entitled ''It's No Good Having a Database'', however this time we are going to go into a bit more detail ... WORKING WITH A PARTNER ... Posted: 01/05/2012 Another Good Reason Views: 613 In a recent blog, I talked about the importance of selecting a partner to work with and not just a supplier - and my experience this week has made me think that this is worth re-visiting ...

Customer Relationship Management can mean many different things to different people. In simple terms, it is a means of collecting information about your contacts (customers, leads, prospects, suppliers etc) in a structured system that allows the information to be shared and used by different people and departments within an organisation.

It could be called your company memory. This enables more people to be involved, in a structured way, which in turn increases the sales and marketing results of your business.

In today's market, CRM encompasses much more than simply a database of names and addresses, being able to keep in touch with all of your contact via targeted E-marketing and regular blog updates is all part of forging that important relationship. This is why CRM Essentials also offer services in these areas.

With a background in IT training, both technical and applications, Pam Mannell can offer standard or bespoke training courses and workshops to meet the specific needs of your staff - whether you are a sole trader, partnership or a larger company with different staff requiring different skills.